About us
With over 20 years of international experience honed across advertising agencies, tech startups, and social impact ventures, we've helped brands win recognition (and awards), drive sales, build loyalty, and educate audiences.
Through our work, we've harnessed the transformative nature of storytelling and communication to drive positive change and impact behaviour.
We care about people (Humans) and the planet (Nature)—human rights, animal rights, sustainability, diversity, fair opportunity and education.
And we are committed to leveraging our expertise to drive meaningful change in these areas.
TLDR: we've made it our business to give a damn.
"Stories have been used for millennia to bridge the gap between understanding and experience. Through empathy, stories allow us to walk in another's shoes, feel their emotions, and ultimately, buy into their ideas."
Jess van der Berg | Partner | Copywriter & Creative
Our vision is a world where our talents and network are used for good—positively influencing behaviour and contributing to a better world by building better brands.
Our values
Drive impact
Work with courage
Work with courage
Make change through empathy, consideration, creativity, true data
and strategy.
Work with courage
Work with courage
Work with courage
Changing the world needs bravery and action. So act decisively.
And with courage.
Craft excellence
Work with courage
Approach challenges with curiosity
Craft brands with care and intention. This elevates the work beyond aesthetics and towards impact.
Approach challenges with curiosity
Approach challenges with curiosity
Approach challenges with curiosity
Challenge norms, embrace risks, and view setbacks as learning opportunities. Experimentation fuels growth. #NotBusinessAsUsual
Integrity is non-negotiable
Approach challenges with curiosity
Integrity is non-negotiable
Foster collective strength through collaboration, honesty, empathy, transparency and respect.
We’ve worked with some of the world’s biggest (and smallest) brands and agencies across the globe:
"The world is changed by big ideas and the people brave enough to bring them to life. As creative problem solvers, we have the power to do that, and we can change it for the better. So let’s do that."
Jade Amic | Founder | Head of Strategy & Creative
Let's change the world, because we can.
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